In August, we headed back up the mountain to the second annual Vintage Market Days of Asheville. This go round the promoters tripled the event size by adding an additional building as well as an outdoor midway section with more vendors, food trucks, and live music. Vendor friends from the first Asheville market came back with their A game, doubling and even tripling their booth size as well as bringing additional trailers/vans and employees. I’m really relieved I stayed with the 10×10 spot, as this market was definitely not in line with the first VMD of Asheville. Overall, the market was not successful for me, or many of my vendor neighbors. The crowd just wasn’t there this time…or if they were there, they had a lot more options and space to spread their spending. It took about an hour and a half before we even started to see customers filter into our building, as the entrance was moved to the new midway section. I had a lot of time to chat with my neighbors and the consensus is that VMD has so many franchises now (there’s about 7 just in SC and NC alone) that no one market is seeing the kind of numbers we first saw at the March market. More specific to Posy, I’ve learned that the majority of VMD shoppers are not my target audience. They’re looking for rusty metal, chippy paint, apple picking ladders, lace, signs, signs and signs…and not vintage signs. Reproduction seems to be a big hit and singular wooden words (think “gather”).
My participation in the Vintage Market Days’ franchise are done, but I look back on these three events thankful for the lessons and focus they’ve given me. I’m really pleased with my booth setup and can, finally, step away from working on that aspect and focus primarily on filling it with great vintage! I’ve confirmed my shop’s focus and vision of smaller purposeful and personable home goods geared toward my target audience. Moving ahead, I will work primarily on filling Posy’s Etsy shop to the brim, finding creative ways to cross-promote locally and participate in vintage markets that sell more eclectic, colorful and on trend vintage.
One of the best parts of owning a small business is that you can be flexible and continue to grow and change as each experience focuses your path. Looking forward to all that’s ahead!
Shots from Vintage Market Days of Asheville:
Same space, very different look! Assembled all three shelves to create a nice wall and had fun adding pops of color with my red thermoses, toolbox and picnic ball.
Never too early to bring out the Christmas, and I’m so glad I did as a few customers scooped up some shiny, festive finds!
Enjoyed walking around the new outdoor section to explore the vintage there!